Genre Analysis (Thriller) - BFI Statistical Yearbook

BFI Statistical Yearbook- Genre Information
In order to amass quantitative data on the Thriller genre, we have referred to the BFI’s 2016 Statistical Yearbook as it is far beyond the scope of any survey that we could ever hope to conduct. In the BFI’s own words, ‘The Statistical Yearbook presents in one place all the available statistics on UK film and the UK film industry.’

Analysis

• The Thriller genre grossed £37.1 million, which amounts to 2.9% of all money grossed at the box office.
• Taken 3 was the top performing Thriller film of 2015.
• There were a total of 52 Thriller films released, amounting to 6.9% of the total number of films released in 2015.
• Taken 3 was number 18 for the box office results for the top 20 films in the UK and Ireland.

Significance

The Thriller genre was not most popular in demand in 2015 among the British public, as it was the tenth highest in the average box office gross per site. Taken 3 was the most popular Thriller of 2015 and was given a '12A' certificate, giving us a clear idea of our potential target audience. However, we also find out that 40% of the film's audience were aged 15-24 which may also be used as helpful as we know that this age group are more likely to watch thrillers. 

We do not find out the difference in percentage of the male and female audience, but we would most likely presume that there would be a significantly greater number of male viewers due to the stereotype of men preferring horror and thriller genre films.

The Registrar General's Social Scale
The Registrar General’s Social Scale is the way the British Government defines the populace through their occupation:

A benefit of the Registrar General’s Social Scale is that it can help companies to target audiences. However, the scale has been criticised for being both crude and rigid.

BFI Statistical Yearbook: Films with Above Average Shares of Audience Members from Specific Groups of the Registrar General's Social Scale:

Significance

Out of all the films that feature in this portion of the survey, the production we have in mind has most in common with Taken 3, which was the most popular film amongst members of the audience from the DE category.