Distribution

What kind of media institution might distribute our media product and why?

For our film opening, I researched companies that distribute thriller films and I noticed how Warner Bros has distributed multiple thriller films, including ‘Orphan’ which is one of the films I researched.

However, as our film is low budget, it would be unlikely that a mainstream company would distribute it. I then researched companies that distributed independent films, preferably thrillers as well. Kaleidoscope Film Distribution distributes independent films including thrillers, so this would be more realistic company that would distribute our film.

As our audience is 15+, Netflix has become more popular recently to watch movies on. Statistically, in the USA, 65% of people who watch Netflix are between the ages of 16-24. Overall, this shows us that the majority of people between these ages watch movies on this platform, therefore, as our targeted audience is 15+ this would be an ideal media institution to distribute our media product.